Customer Information Control System

<communications, database> (CICS) An IBM communications system that was converted for database handling.

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Last updated: 1994-11-29

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Customer Information Systems

Customer Relationship Management

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Customer Interaction Software

Customer Relationship Management

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Customer Relationship Management

<business> (CRM, CIS, Customer Information Systems, Customer Interaction Software, TERM, Technology Enabled Relationship Manager) Enterprise-wide software applications that allow companies to manage every aspect of their relationship with a customer. The aim of these systems is to assist in building lasting customer relationships - to turn customer satisfaction into customer loyalty.

Customer information acquired from sales, marketing, customer service, and support is captured and stored in a centralised database. The system may provide data-mining facilities that support an opportunity management system. It may also be integrated with other systems such as accounting and manufacturing for a truly enterprise-wide system with thousands of users.

Last updated: 1999-08-20

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