/kis' prin'si-pl/ Keep It Simple, Stupid.
A maxim often invoked when discussing design to fend off creeping featurism and control complexity of development. Possibly related to the marketroid maxim on sales presentations, "Keep It Short and Simple".
See also Occam's Razor.
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Nearby terms: KIPS « KIS « KISS « KISS Principle » kit » KL0 » KL1