<jargon> When a technology is overtaken in the market by inferior but better marketed competition. E.g. "Microsoft betamaxed Apple right out of the market". The Betamex videotape standard lost to VHS.

Last updated: 1999-01-15

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Nearby terms: beta « beta abstraction « beta conversion « Betamaxed » beta reduction » beta test » beta testing


Copyright Denis Howe 1985 General Business Directory.