information science) Repeating a word many times in a web page, in a (usually futile) attempt to increase its relevance ranking in a search engine's index (to "spam" the index).
"Repeating a word over and over in a Web page (known as word spamming) has no effect on the [page's] ranking [in the index]." -- Altavista FAQ
See also spamdex
Last updated: 1997-04-09