<business> (OMS) A system that stores sales opportunities and related information. Each sales lead can be tracked with information such as source, type, worth, status, likelihood of closure etc.
An OMS can perform other related tasks such as prioritising sales calls and generating analyses that assist the fine-tuning of marketing strategies.
See also Customer Relationship Management.
Last updated: 1999-08-20
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Nearby terms: Operator Control Language « operator overloading « OPF « Opportunity Management System » OPS » OPS5 » OPS83